Working on the edge of AI, strategy, and execution. Over 12 years turning messy problems into simple, useful solutions through prototyping, validation, and fast iteration.
Selected Projects
Playground
Profile Analyzer
2025 · Multi-source candidate evaluation, stripped of noise
Preprint Audit
2024 · Smart PDF auditing before print, any page size
LinkedIn Recommendation Generator (for me)
2024 · AI-powered LinkedIn Recommendation Generator
Advanced Design Team Lead
HP Inc.
2024 - Present
Director of Operational Efficiency
Banc Sabadell
2022 - 2024
Business Designer
Innocells
2019 - 2022
Service Designer / Project Lead
The Cocktail
2015 - 2019
PDI - Associate Professor
Rey Juan Carlos University
2014 - 2015
Sr. Research Executive
Análisis e Investigación
2012 - 2014
Thoughts
How to Get Paid for Work Your Client Can Already Do
What will consulting firms sell when their clients can do the work themselves?
Dead Internet and Hyperreality
The Dead Internet Theory started as a minor conspiracy. Today, the data confirm it
The AI Jobpocalypse: What My Roomba Taught Me
Still nudging my Roomba while Silicon Valley declares the end of work
Connect
Feel free to contact me at yago@thinkmaketest.ai